WHAT
IS AN EXPLAINER VIDEO?
Also known as a “How-to Video” or Overview Video. The purpose of an Explainer Video is to explain your company, service or product in only a few minutes. Keeping the video short, engaging, with a clear understanding; viewers will be better educated and more willing to move on to the next step.
FEATURED VIDEOS
TITLE: T&D ANIMATION
CLIENT: SCE
TITLE: TIME OF USE
CLIENT: SCE
TITLE: SAN ONOFRE
CLIENT: SCE
WHO
USES EXPLAINER VIDEOS?
Many types of businesses use explainer videos. From big to small, the goal is the same: educate, engage and achieve a call-to-action from the viewer. As an example, a company may need to train their employees on improving safety practices, while another may want to inform their customers about the cost benefits of saving electricity.
WHERE
TO USE AN EXPLAINER VIDEO?
Once created, the possibilities are up to you. An explainer video can be placed anywhere your customers may be looking. It can be put on the company's homepage, product or service page, or used as an ad on Youtube, Facebook, and Instagram. It can be applied as an educational tool at trade shows, sales meetings or internal memos.
WHY
USE AN EXPLAINER VIDEO?
Most explainer videos cover four key points: the problem, the solution, the features and benefits, and how the solution works. No matter what you’re explaining, an explainer video should leave your viewers with a clear understanding of what you do and a desire to take the next step.
HOW?
After a discussion about your project, we will figure out the logistics, timeline, and budget. Budgets and timelines vary from project to project; we'll have an upfront and realistic discussion of time and budget before beginning your project. Give us a call to begin the first step.
HOW
LONG?
A project can take two weeks, or it can take twelve weeks, every project is different. Some projects need writing and a live-action production, some come with a written script and just need simple animation to prove their point. From pre-production to delivery, what does your project need? Call or email and we'll figure out how long it will take to make it happen.
HOW
MUCH?
This varies of course, as no two projects are the same. The costs of an explainer video can between $500 to $25,000. One project can call for a live-action production shoot with actors, light, set-dressing and sound recording, etc. While another project can be complete with simple graphics and a voice-over. We work with all budgets and will be happy to work with yours. Email us or give us a call, we're eager to begin working with you.